Hi! I'm Danielle Crowell, Strategic Web Designer, Clarity Coach, & Horse Girl
I don't do this work to just “make websites look nice.”
I do it because I kept seeing the same thing—talented professionals doing incredible work… and struggling to explain it online.
Their websites were live, their services were solid.
Their experience spoke for itself—in person.
But online? It felt unclear.
And when it’s unclear, people don’t move forward.
I've been professionally designing websites since 2018; helping small business owners get online, attract clients, and understand how their marketing actually works.
Before that, I owned a Yoga & Pilates studio for 5 years. So I've been on both sides of this.
I know what it's like to:
• Build something from the ground up
• Wear every hat in your business
• Juggle actually doing your services with customer service and making business decisions
• Try to piece together all the marketing advice out there with an already limited amount of time and energy
And I also know this:
You don't have time to overthink it all.
My POV
Apart from being a horse girl since 1997, I've been hosting an equestrian podcast since 2022.
Through my work and conversations with trainers, coaches, and equestrian professionals, I see the same pattern over and over:
People who are highly skilled in their craft—
but struggling to communicate it clearly online.
Not because they don’t know what they do.
Because they’re too close to it.
My Lore
Before becoming an entrepreneur, I worked as a Digital Marketing Supervisor in a corporate setting. Why'd I quit? I got hit by an SUV while crossing the street, broke my pelvis in two places, and questioned everything about my life. I was 24. I took over a yoga studio by the time I was 25.
I truly believe my mare Sota and I were supposed to meet. I actually wasn't going to see her - I wasn't interested - but something drew me in and I went. Rather than doing my due diligence, I said yes to buying her before I even dismounted, only to realize months later that we actually had the same injury and she had scar tissue on her right pelvis. She led me to start offering website design (it began as a side hustle to be able to afford everything, and changed the trajectory of my life), she taught me about true horsemanship, and she taught me about inherent self-worth.
My husband and I built our small farm property from scratch, starting with picking out the spot Nov. 2020. We moved here June 2021, brought the horses home July 2022, and have been refining and expanding ever since.
Bears are my spirit guides. A bear has appeared during multiple divine life moments; including finding a bear skull where we built the barn (it's now mounted in the barn), having a bear bless our house within a week of us moving in by putting paw prints all over it throughout the night, having a bear bless my riding ring by leaving paw prints across it the night after it was finished (before we fenced it), thinking about something and telling myself "if this is right, I'll see a bear" and a week later as I was thinking about it again, a bear walked out of the woods and then re-entered, going through a really hard time and feeling down on myself and a bear with an injured paw came and laid on our lawn, and many more.
I'm an Aries sun, an Aquarius moon, and a Gemini rising. My heritage is Norwegian / Scottish / Irish. And in Human Design, I'm a 6/2 Generator.
I have two books on my heart that have wanted to be written for years. One of these days, I'm going to actually sit down and get them out into the world.
My Signature
Along with horse sense, my background in yoga, somatics, and mind-body coaching shapes how I approach everything I do.
Because clarity isn’t just something you think your way into, it’s something you can feel.
I use that alongside strategy to help you get to answers faster—and trust them.
"Working with Danielle was like a balm, helping me to start to sort out what is and isn't working, and what my actual desires are, for my business and my life."
"Danielle is one of a kind and I thank her for being so easy to work with. She helped me to learn through this process while also building my website. Thank you, Danielle, for your patience, wonderful guidance, and for creating something new and exciting for myself and my business."
"As a small business owner, I am fully aware of the importance of customer service and how greatly it impacts your business's success! Danielle is so professional in her approach and understanding of her client's needs."
Work with Me
I SPECIALIZE IN EQUESTRIAN BUSINESSES... BUT CLARITY IS UNIVERSAL.
At the core of what I do is clarity—how you explain what you do, how your business is structured, and how people move through it.
I’ve worked with over 130 businesses and entrepreneurs across a wide range of industries, helping them simplify their message and build websites that actually work.
FOR THE PLOT NEWSLETTER
Weekly summaries of things I've shared, created, or am inspired by.
Built by Danielle Crowell // Mountain Made Creative © 2026